Content Strategist

About the team

About the role

What you'll do

• 1. Content Strategy
• Develop comprehensive content strategies for brands, founders, and businesses.
• Understand the client's business, positioning, audience, competitors, and objectives.
• Define content pillars, themes, formats, tone of voice, and communication direction.
• Build monthly and quarterly content strategies.
• Develop platform-specific strategies for Instagram, LinkedIn, YouTube, and other relevant platforms.
• Create content frameworks that can consistently generate relevant ideas.
• Ensure every piece of content has a clear purpose.
• 2. Content Research & Ideation
• Conduct research across industries, competitors, platforms, and emerging trends.
• Identify relevant cultural, industry, and social trends that brands can leverage.
• Generate strong content ideas across reels, carousels, videos, posts, articles, and campaigns.
• Identify content gaps and opportunities for clients.
• Develop hooks, angles, narratives, and storytelling approaches.
• Convert complex subjects into simple and engaging content.
• Stay updated with evolving social media formats, algorithms, creator trends, and content behaviour.
• 3. Founder & Personal Branding
• For founder-led accounts, you will:
• Develop the founder's content positioning.
• Identify their expertise, opinions, stories, experiences, and unique perspectives.
• Build content pillars around their personality and professional authority.
• Create thought-leadership opportunities.
• Develop storytelling frameworks for founder-led content.
• Ensure the content feels authentic rather than overly scripted or generic.
• Convert founder conversations and experiences into content opportunities.
• 4. Content Calendar & Planning
• Develop detailed monthly content calendars.
• Plan content across different formats and platforms.
• Define the objective, topic, hook, format, CTA, and distribution channel for each content piece.
• Coordinate with copywriters, designers, video editors, and social media managers.
• Ensure content is delivered according to timelines.
• Maintain consistency across the client's content ecosystem.
• 5. Content Briefs & Creative Direction
• Create clear briefs for writers, designers, and video editors.
• Communicate the strategic objective behind every content piece.
• Provide references, examples, hooks, visual directions, and storytelling structures.
• Review content before publishing.
• Ensure content maintains brand consistency.
• Give actionable feedback to creative teams.
• 6. Social Media Strategy
• Develop platform-specific content strategies.
• Understand how content consumption differs across Instagram, LinkedIn, YouTube, and other platforms.
• Analyse performance metrics such as:
• Reach
• Views
• Engagement
• Retention
• Shares
• Saves
• Comments
• Follower growth
• Click-through rates
• Use performance data to improve future content.
• Continuously experiment with formats, hooks, topics, and storytelling.
• 7. AI & Content Innovation
• Explore and implement AI tools across the content creation workflow.
• Use AI for research, ideation, scripting, content repurposing, analysis, and optimisation.
• Understand AI-generated video, avatars, voice, image, and content workflows.
• Identify opportunities to improve content production speed and efficiency through AI.
• Stay updated with emerging AI tools and content technologies.

What we're looking for

• The Ideal Candidate
• You are someone who:
• Thinks strategy before content.
• Can identify why a piece of content should exist before deciding how it should look.
• Has a strong understanding of social media culture and trends.
• Is naturally curious and constantly researching.
• Can identify a good story from an ordinary business conversation.
• Understands what makes people stop scrolling.
• Has strong instincts for hooks, narratives, and positioning.
• Can balance creativity with business objectives.
• Is comfortable working with founders and senior stakeholders.
• Can give clear direction to writers, designers, and editors.
• Uses data to improve creative decisions.
• Is excited about AI and the future of content creation.
• Has a high bar for quality and attention to detail.
• Additional Skills
• Must-Have Skills
• 2–5 years of experience in Content Strategy, Social Media, Digital Marketing, Creative Strategy, or Brand Strategy.
• Strong understanding of social media platforms and content formats.
• Excellent research and ideation skills.
• Strong understanding of storytelling and audience psychology.
• Excellent written and verbal communication.
• Ability to develop structured content strategies.
• Strong understanding of brand positioning and communication.
• Ability to work with creative and production teams.
• Strong analytical mindset and understanding of content metrics.
• Preferred Experience
• Candidates with experience in:
• Content Agencies
• Digital Marketing Agencies
• Social Media Agencies
• Advertising
• Personal Branding
• Founder Branding
• D2C Brands
• B2B Brands
• Media
• Creator Economy
• AI Content
• will be preferred.

What would also help

• Must-Have Skills
• 2–5 years of experience in Content Strategy, Social Media, Digital Marketing, Creative Strategy, or Brand Strategy.
• Strong understanding of social media platforms and content formats.
• Excellent research and ideation skills.
• Strong understanding of storytelling and audience psychology.
• Excellent written and verbal communication.
• Ability to develop structured content strategies.
• Strong understanding of brand positioning and communication.
• Ability to work with creative and production teams.
• Strong analytical mindset and understanding of content metrics.
• Preferred Experience
• Candidates with experience in:
• Content Agencies
• Digital Marketing Agencies
• Social Media Agencies
• Advertising
• Personal Branding
• Founder Branding
• D2C Brands
• B2B Brands
• Media
• Creator Economy
• AI Content
• will be preferred.

Where the job is worked

The small print

• Key Performance Indicators
• Success in this role will be measured through:
• Quality and effectiveness of content strategies
• Content output and calendar adherence
• Content performance
• Reach and engagement growth
• Audience growth
• Watch time and retention
• Shares and saves
• Content-driven leads
• Client satisfaction
• Speed and quality of ideation
• Quality of creative briefs
• Improvement in content performance over time
• Why Join Yanisa Media?
• Work with founders, brands, and ambitious businesses.
• Work across multiple industries and content categories.
• Exposure to AI, social media, branding, content, and digital marketing.
• Work closely with creative, strategy, and production teams.
• Build strategies that directly influence brand growth.
• Opportunity to work on both founder-led and business-led brands.
• High ownership and fast-paced learning environment.
• Compensation
• Competitive compensation based on experience and capability.
• For exceptional candidates with strong strategic thinking and a proven content portfolio, compensation will not be a constraint.
• Apply If
• You don't see content as simply posting every day.
• You see content as a business and brand-building system.
• If you can understand a business, find its story, define its positioning, create a compelling content strategy, and turn that strategy into content that people actually want to consume, Yanisa Media is the place for you.