Research & Script Writer

About the team

About the role

What you'll do

• 1. Research
• Conduct detailed research on assigned topics, companies, founders, industries, trends, technologies, and current events.
• Use credible sources to validate information and ensure factual accuracy.
• Identify unique insights, statistics, examples, case studies, stories, and contrarian viewpoints.
• Analyse multiple sources rather than relying on a single article or source.
• Identify what is genuinely interesting or relevant about a topic.
• Track emerging trends and conversations across digital platforms.
• Conduct competitor and creator research to identify content gaps and opportunities.
• Maintain research notes and source references for important content.
• 2. Content Angle Development
• Research alone is not enough.
• You will be expected to identify:
• What is the most interesting part of this story?
• Why should the audience care?
• What is the surprising insight?
• What is the contrarian perspective?
• What is the business implication?
• What makes this worth sharing?
• You will develop multiple angles and hooks from the same research wherever possible.
• 3. Script Writing
• Write scripts for Instagram Reels, YouTube Shorts, LinkedIn videos, and other short-form formats.
• Develop long-form scripts, podcast content, interviews, and branded content when required.
• Write founder-led and personal-branding scripts.
• Convert complex topics into simple, conversational narratives.
• Adapt writing style based on the personality, brand, platform, and audience.
• Create educational, thought-leadership, storytelling, entertainment, and business-focused scripts.
• 4. Hooks & Retention
• Develop strong opening hooks that immediately establish curiosity or relevance.
• Create multiple hook options for important topics.
• Build narratives that keep viewers watching.
• Use storytelling, curiosity gaps, pattern interrupts, and open loops appropriately.
• Create strong transitions and payoffs.
• Develop effective CTAs where relevant.
• Think about retention while writing, not after publishing.
• 5. Founder & Personal Branding
• Research the founder's background, expertise, opinions, experiences, and industry.
• Conduct conversations/interviews with founders and subject-matter experts.
• Identify stories, experiences, opinions, and insights that can become content.
• Convert raw conversations into structured scripts.
• Maintain the founder's natural voice and personality.
• Develop thought-leadership content that establishes credibility and authority.
• 6. Trend & News Research
• Monitor relevant industry, business, technology, AI, startup, and cultural developments.
• Identify news and trends that can be converted into timely content.
• Quickly research breaking developments and create content angles.
• Understand why a particular news event matters beyond the headline.
• Identify the broader business, technological, or societal implications of important developments.
• 7. AI-Powered Research & Content
• Use AI tools to accelerate research, summarisation, ideation, and content development.
• Fact-check and critically evaluate AI-generated information.
• Experiment with AI-powered research and content workflows.
• Develop efficient research systems using relevant AI tools.
• Stay updated with emerging AI tools and content formats.

What we're looking for

• Preferred Background
• Candidates with experience in:
• Digital Media
• Journalism
• Content Agencies
• Advertising
• YouTube
• Social Media
• Business / Technology Writing
• Founder Branding
• Personal Branding
• Podcast Research
• AI / Technology Content
• Financial or Business Content
• will be preferred.
• The Ideal Candidate
• You are someone who:
• Is naturally curious and constantly asks "Why?"
• Enjoys going down research rabbit holes.
• Can distinguish an interesting insight from generic information.
• Loves discovering stories hidden inside data and facts.
• Can research deeply but write simply.
• Understands what makes people stop scrolling.
• Has strong instincts for hooks and storytelling.
• Can turn a complex subject into a compelling narrative.
• Reads widely across business, technology, culture, and current affairs.
• Is comfortable working with founders and subject-matter experts.
• Is highly organised with research and sources.
• Can work quickly without compromising accuracy.
• Is excited about AI and emerging technologies.

What would also help

• Must-Have Skills
• 1–4 years of experience in research, content writing, script writing, journalism, digital media, advertising, or social media.
• Excellent research capabilities.
• Excellent written and spoken English.
• Strong storytelling ability.
• Strong curiosity and willingness to learn.
• Ability to simplify complex subjects.
• Strong understanding of social media content.
• Ability to identify interesting angles from large amounts of information.
• Strong attention to detail and factual accuracy.
• Ability to work under tight content deadlines.

Where the job is worked

The small print

• Key Performance Indicators
• Success in this role will be measured through:
• Quality and depth of research
• Accuracy and credibility of information
• Number of research-backed scripts delivered
• Script turnaround time
• Quality of hooks and content angles
• Audience retention
• Video completion rate
• Views and reach
• Shares and saves
• Engagement
• Content performance improvement
• Client and internal team feedback
• Why Join Yanisa Media?
• Work with founders, brands, and businesses across multiple industries.
• Research topics across AI, technology, business, startups, brands, and culture.
• Work closely with content strategists, founders, creators, designers, and editors.
• Learn how research translates into high-performing digital content.
• Get hands-on exposure to AI-powered research and content creation.
• Build expertise across multiple industries and content formats.
• Compensation
• Competitive compensation based on experience and capability.
• For exceptional candidates with strong research and writing portfolios, compensation will not be a constraint.
• Apply If
• You are someone who enjoys both researching and writing.
• You can spend hours understanding a topic, find the one insight nobody else is talking about, and then turn it into a script that makes people stop scrolling and keep watching.
• If you believe great content starts with great research, this role is for you.